Oncor Electric Delivery Company is Texas’s largest transmission and distribution electric utility, the 5th largest in the US, serving more than 10 million Texans in 420 cities and 120 counties in the state.
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Flip Wall
Oncor wanted to increase interaction with their exhibit, primarily with the millennial age group. Many millennials now have young children of their own so we needed it to be family friendly and able to operated by all age groups. Given that their exhibits take place in a variety of places, some with easier access to power than others, it needed to operate without electricity.
Out of a variety of ideas I pitched, Oncor went with the flip wall. It would be easy enough to move with low residual costs. I designed it to be roughly six feet tall, with each square measuring ten inches by ten inches.
I designed it head to toe, developing icons that followed the Oncor brand style and incorporating their colors and fonts. Seeing it come to life was one of the coolest things ever!