Oncor Electric Delivery Company is Texas’s largest transmission and distribution electric utility, the 5th largest in the US, serving more than 10 million Texans in 420 cities and 120 counties in the state.
When the COVID-19 pandemic hit, Oncor experienced the same struggles as most other businesses, but they also had an issue with people wanting to hug, high five, or otherwise touch their linemen. While working to repair outages in neighborhoods, residents would want to approach them and thank them for keeping the lights on. While appreciated, this put their safety at risk. We were tasked to create a video and social graphics to convey their new safety messaging. While a contractor built out the final video, I constructed the storyboard and video direction.