Equip is a wallet-friendly brand that can be found on the shelves of Walmart. When I started at DeNovo Brands, their partnership with the retailer was still relatively new. They wanted to solidify and build upon their presence in the stores. One approach we took in an effort to achieve this was to create new, custom products. I created a line of outdoor equipment for kids, as well as custom patterns and builds for adult chairs and hammocks. The images shown here are all of sample products and are not production quality.
Kids' Collection
I created a dinosaur print for the boys (or girls who like dinosaurs), butterfly print for the girls (or boys who like butterflies), and a neutral kids chair featuring lightning bugs that glowed in the dark.
Adult Chairs
I designed the chair on the left as a larger-than-average option, and the middle and right chairs were classified as dorm chairs.
Hammock Design
A painful amount of time was spent designing this tie dye print from scratch, but I love vector work and it turned out well.