In-Store Packaging and Displays

Equip is a wallet-friendly brand that can be found on the shelves of Walmart. When I started at DeNovo Brands, their partnership with the retailer was still relatively new. They wanted to solidify and build upon their presence in the stores. One approach we took in an effort to achieve this was to pitch more high-end packaging for some of our products. In preparation for a pitch meeting we had set up with Walmart, I developed concepts for multiple levels of packaging and had samples produced by a local vendor. The images shown here are all of sample packaging and are not production quality.