STAT Team was a new DBE-certified business that provided staffing support for the client looking for DBE staffing to assist in the execution of their projects. Because the company was so new, they had yet to create a polished logo, brand identity or website to give their company credibility for the RFP processes they would undertake for project work.
I created a logo that implied a graph incorporated into it, echoing the “stat” part of the name. The logo is slightly skewed, portraying movement and readiness toward the other “stat” connotation. The eng logo says “strong”, “ready-to-go”, and “resourceful”.
Blue is an underutilized color in the field of staffing, especially considering the positive feelings associated with blue. Blue is approachable, calm, confident, and informed. Deeper blues convey a sense of confidence and sophistication. Having the deep blue as the dominant color portrays the confidence and trustworthiness they needed to get their business started while having the lighter, brighter blue as the secondary color gives it energy and makes it approachable.
