Genzada is a small, family-owned and drug innovation is unexpected coming out of the Midwest (Kansas.) As a result, Genzada needed a website that proved its credibility by highlighting the team’s experience and the credentials of its Scientific Advisory Board while also positioning Genzada as relentless innovators that deliver hope to patients.
Primary Audiences:
- Physicians & Scientists – This group is skeptical by nature and looking for scientifically credible options for their patients; they have tremendous respect for Dr. Von Hoff in oncology research (who is on the Genzada advisory board)
- Patients – Live with fear and uncertainty of their diagnoses and are looking for hope and more time as they are exploring clinical trial options
Secondary Audiences:
- FDA & Investors – Are focused on scientific credibility and looking for ways to get involved in new drug developments.