While Endeavor Real Estate Group engaged in a third-party agency for our rebrand, we weren’t getting the results we wanted from the color aspect of the brand. In the gallery below, you’ll see the color palette they suggested and my feedback. We chose our primary color palette from their suggestions, then I developed our secondary and tertiary colors. What we were lacking was a pop of color, especially brighter ones that could be used in our many maps. Our secondary palette gives us some slightly brighter colors to work with, while the tertiary palette really kicks it up in vibrancy.
We use our primary palette for all of our materials and they’re our most recognized colors. We add in our secondary palette when we’ve been asked for more color or when we need something to stand out. Our tertiary palette has elevated our maps and helps our products feel fresh.
